About the APP

Flicks and Chill is designed from the ground up to be simple and comforting. Starting from the starlet white background to sign in or sign up paired with San Francisco background to the simple bubble like UI to select for movies. Users then are prompted to give their existing streaming service choices ranging from Netflix, Hulu, Apple TV, Amazon Videos and Google Play. From that on, Flicks and Chill allows you to put in integration for internet of things from your usual social media such as Facebook and Twitter to hardware integration such as nest, jawbone up Fitbit plus. This information is used to search for more accurate and ultimate TV experience. After the one-time setup, Flicks and Chill app will show a mood reel in the shapes of a bubble tailored to you to get the best movie experience leaving user to come back for more.

Statement of Purpose

Flicks and Chill is an application on iPad and iPhone that helps enhance the best movie experience of users.

Users can use FnC to find an accurate movie that fits their current mood, preferable movie genres and length of the movie based on movie streaming sources include: Netflix, Hulu, Amazon, iTunes, Vudu, Google Play. It optimizes multiple mobile accounts into one app. It brings movie watchers together by providing them a social aspect to comment and see the reviews of movies simply by scrolling down the information page of that movie they chose. By cooperating with IAC, FnC will have the opportunity to find movie partners for users based on their mutual favorites.

Tone: Simple, smooth, relaxing and convenient.

Flicks and Chill appeals to audience at the age from 18 to 55. The focus is online streaming. Our customers are highly diverse in their watching preferences, technological, ages, income, advancement and in many other aspects with the only common factor uniting them being access to internet and interest in video content.

Inspiration

Since the team leader’s best friend moved out of the town, she lost the best movie-mate to watch movies with and have long exciting conversation about them. She discovered that it’s one the best experiences to be able to talk to someone who has the same tastes and plenty of knowledge about movies: visual, meaning, writer, actors and actresses. She decided to create the best team ever to bring Flicks and Chill to life, where people can find movie suggestions that matches their needs and also be able to find a partner to talk about it endlessly.

The Market

With the rise of social networking sites that emerges such as Facebook, Twitter, Youtube and Tinder and the ever increasing globalization of internet social centered culture changing the way we socialize with one another, thus, causing a spike of increase in the social based websites and application (Cushing 1). From 2005 to 2015, there has been a 65 percent spikes on the usage of famous social media sites such as Facebook and Youtube. In addition to that, the number keeps growing. Ninety percent of this statistic are today’s millennial which is of the age ranging from 18 until 29 which is a similar target market that Flick and Chill targeted (Perrin 1).

A study by The University of Missouri has found that a great number of social media users have developed a symptom of low self-esteem (Hursht 1) in which a lot of user indulge by maintain the engagement of social media in the hope of getting attention (Perez 1). Consequently, this causes a demand on dating app that uses the flick mechanism similar to tinder more appealable to millennial young adult because of the ease of navigation of GUI to get attention from stranger from the safety of your own comfort zone. With only 4 years in existence, Tinder has garnered over 50 million users and managed to get 80 percent of millennial from the same age of 18 to 29 to sign up and use it (“37 Impressive Tinder Statistics” 1).

The communization of the Internet culture has given birth to new millennials that socialize through video networking site such as Netflix. In 2015 alone, over 79 percent of millennials between the age of 18 to 34 use Netflix for their streaming sites which is 2 percent away from the number of people who choose YouTube— a free streaming sites — as their number one streaming preferences (Beaver & Boland 1). This shows that paid subscription is becoming has become a more common method to stream online content and it brings the culture with it. In particular, a study from Sexuality and Culture shows that streaming sites plays an important role in casual relationship and bringing people together. In addition, Netflix did their own survey asking 1008 millennials student and found that as much as 58 percent of millennials bond through Netflix with 65 percent stating that streaming content was a common discussion engaged in their relationship (Olson 4).

In contrast, there is also a new paradigm shift in the model of how movies are distributed. This paradigm is driven by the cultural shift that social networking sites brings to the table. To illustrate, more people are on the internet more than watching television or going to the cinemas (Hampton & Rosen 1). Cord cutting has become more common and 15 percent of household cable and satellite users has just become a cord cutter (Littleton 1). In addition to that that two third of the cord cutters have claimed to have used alternate source of entertainment such as Netflix and Hulu (Littleton 2). In a broader note, 84 percent of Americans have owned access to the internet and 96% of the millennial from the age of 18 to 29 have owned an internet which broadens the market for more possibility.

With the ever increasing demand of social media sites such as Facebook and Tinder, and more millennial shifting from traditional tv and cinemas to the comfort of their home, ‘Flicks and Chill’ believe that there is an opportunity to fill in the the market gap for the new generation of millennial that are both social-able and movie goers.

The Consumer

Primary Consumer

• Target audience are young adults and adults between 18 – 35
• Individuals who keep up with social media trends and frequents social media sites
• Individuals with internet access who frequently stream movies in their own homes rather than going out to the theaters
• Households with stable incomes starting between $45,000 – $50,000
• Movie lovers who desire variety to filtering movies to find movies that would suit their current mood/tastes easily
• Busy students and employees who don’t have the free time to go out to the theaters.

Secondary Consumers

• Younger teens around 16 years old who enjoy watching movies and TV shows
• Adults between 36 – 55 who are interested in social media and watching movies • Parents who pay for streaming services for their family and children
• Single individuals who desire to watch movies/TV shows with like-minded individuals • Couples who want to browse for movies during date night

The Opportunity

While other applications already provide some of the services our application offers, we take the best features and refine them. Flicks and Chill allows ease of access when it comes to filtering movies, including a mood filter that no other popular service offers.

Netflix, Hulu, and other streaming services do not take advantage of social media to spread their services easily through directly sharing movie/TV series recommendations through social media. Studies show that people will more likely watch something that their friends recommend, and we take advantage of that. Individuals are able to create an account and add friends and see their friends’ reviews and ratings of certain movies/shows as well as view their watch history, if the user permits it.

Flicks and Chill offers the option to connect multiple streaming services into one seamless application for ease of accessibility for consumers. It makes the user experience more efficient as the individual can pick which service offers the movie/TV show they desire and can then watch it instantly.

The Impact

Because of the robust organization feature that flicks and chill empowered movie goers across the globe, with the collaboration of various internet network supplier show and the integration of social matching feature, flicks and chill provide a fresh experience that is centered on the community based aspect.

More Information

Flicks and Chill Case Study