Insee Power-S | The Test of Pressure
Insight:
South Vietnam is in the tropical climate with rainy season and high humidity. Majority of soil, especially, are Alkaline/Salinity Soil due to close to the sea & river. This leads to the area have high risk of water attack and need extra effort when building house foundation.
81% Vietnamese man believe a durable house foundation is very important to protect their house & family. However, most people are unaware that concrete have micro-pores - and is weakened when unwanted water penetrates it.
Brand Role:
INSEE Power-S has break-through technology with micro elements Power-S filled the micro-pores which cannot see with the eyes, help foundation and wall durable from inside. We are confident in the durability of Insee Power-S, we are willing to put the products to the most torturing tests, just to prove it to house-builders.
CD: Yorgos Giosis
Art Director: Chi Do
Copy-writer: Nira Tran
VISUALIZER: pham si nguyen
Not everyone understands stress test, but everyone knows how heavy a cargo boat is. The previous TVC's weight-pressuring imagery was powerful. So we inherit that. This time, INSEE comes back with something grander, more on-point to water, and just as surprising.
I had fun producing the TVC by finding the solution to recreate a huge area and researching for which boat to use, how would the alkaline water look like, water reflection, weight impact on water waves,…
Clients at first were skeptical since me and my team are all women. We gained their trust through great result and convincing communication and rationale.
The Storyboard
Insee Power-S brand team were very happy with our partnership, they decided to grant future projects to our team without pitching.