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Mercedes-Benz

Mercedes-Benz: Resale Value

No one understands a product better than the master who created it.

In this art direction: comparison, we took the headline literally:
the weight of sustainable value. Sometime simple is the best.

ACD: Khuong Cao

Senior Copy-writer: Linh Nguyen

Art Director: Chi Do

DI: Chi Do

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Although the DI wasn’t perfect, but I sure harvested quite some skills. The beginning was difficult, but then through out practice, I started to fall in love with the process of creating the images. It was as if time froze. The process feels like meditation.

 

Below is another art direction that was proposed.

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