Curate Your Flex Mode
This is not just a product launch campaign.
It’s reinforcing the desirability of a new aspirational lifestyle with Galaxy Z foldables
ECD: Yorgos giosis
CD: Lance Yumul
ART DIRECTOR: CHI DO
COPYWRITER: quach minh phuong uyen
designer: huden, ha dung
To inspire the “we are the sum of our influences” idea, we will create the first time VN perceptual digital artwork.
We call for users to be part of the process in creating this artwork via Z tour & Flex bus activation The collected photos will fill up the digital artwork, revealing a portrait. The (non-binary) portrait represents the Gen MZ audience who embody the fluid attitude. Viewed from another angle, it will appear as the Galaxy Z phone which stands as their ally in their journey of curating their identity. This perceptual artwork video was aired on digital billboard and social.
The Flex Bus goes on Z Tour
P/s: The original idea was to create a real installation. Uyen and I spent our sleepless night to convince clients how the installation can be done. They were impressed.
However, due to holiday, the government didn’t allow any branded events, so we went with digital film instead.
Along with the main campaign, we produced some Co-A disrupt billboard to mock our competitors.
