Unfold Your Flex Mode
B2 Sustain Campaign | Online Contest
ART DIRECTOR: CHI DO, THUY HUYNH
COPYWRITER: VI NGUYEN
designer: huden
To enrich the library of Flex Mode use cases inspired by real Gen MZ’s creativity to drive authenticity & peer influence and create buzz and dial up more endorsement from Gen MZ, we host this contest as a fun creative playground for them to freely explore and demonstrate the ultimate power of B2’s Flex Mode in fashion.
We received hundreds work from creative GenZ all over Vietnam. And that’s my most favorite part working in this campaign, since I got to inspire the genZ and see how creative they can be with different media and mindset.
Below are some of the submissions that I love:
To celebrate winning designs, we turn our Z Flip 3 into the unconventional stage where at Samsung pop-up store for future customer to experience the product, as well as to customize their own case.
Concept proposed,
We wanted to let the GenZ inspire GenZ, so we showed what the special edition collection could be in our eyes:
Samsung x Artist
The limited edition box will include Galaxy Z Flip 3, following with a special set of accessories.
We will collab with local artists: Cau Be Tho, Khang Lego, Tininsideout to design our set based on Summer theme
FINAL LOOK,
Samsung X Pang My Nguyen
